Advanced Product Development and Information Technology

FOR IMMEDIATE RELEASE

Comprehensive Training Program Uses Advanced Engineering Methodology To Speed Product Development for Telecommunications and Data Communications Companies

Newton, Mass., August 5, 1998 - Kalman Saffran Associates (KSA), a leading developer of state-of-the-art products for data communications, telecommunications and interactive/CATV industries, today announced the availability of a comprehensive training program featuring its advanced engineering methodology. KSA has consistently brought high-quality products to market rapidly, predictably, and at minimum cost for its Fortune 500 clients. By cutting time-to-market by 50%, KSA has enabled companies to significantly beat their competition and gain key market share. Because of this proven methodology, the largest telecommunications companies have been outsourcing critical-path engineering to KSA for many years.

Now, for the first time in twenty years, KSA is making its advanced methodology available in a comprehensive training program. Companies using KSA engineering methodology will cut overall product development costs and time-to-market by 50%. Statistics prove that the first company to market a product gains a 50% share, the second a 25% share, the third a 12.5% share, and the rest divide the remaining 12.5%. Given this scenario, rapid entry into the marketplace is critical in today's high technology communications market.

For example, a typical SONET product might take about two years to develop with a cost of $2-3 million. KSA, using its advanced proprietary methodology, would develop this same product in 9 months - including customization - with a 50% cost savings. With their exclusive CompactPCI Hot Swap technology, KSA would be able to develop the product in one-third the time (six months vs. 18 months) with a 60% cost savings.

KSA has developed this powerful methodology by synthesizing and then extending the best methodologies encountered at its most advanced engineering clients: Hewlett Packard, Bell Labs, and Nortel.

About Kalman Saffran Associates - Established in 1978, Kalman Saffran Associates (KSA) is a leading OEM product development firm that rapidly creates innovative products for premier companies in the data communications, telecommunications and interactive/CATV industries. To ensure success, KSA applies a proven, advanced engineering methodology to all projects. KSA has a staff of more than 100, including engineers specializing in today's "building block" technologies such as SONET/SDH, ATM, xDSL, fiber optics, MPEG and PCI. KSA has designed a CompactPCI hot swap solution and is licensing that solution to communications companies looking to bring hot swap capable products to market quickly. Additionally, KSA offers MPEG-2, and SONET/SDH technology licenses. KSA's clients include industry leaders such as AT&T, Lucent, Nortel, Cisco Systems, 3COM, Scientific-Atlanta, PictureTel, Hewlett Packard, Alcatel, Compaq and Motorola, among many others. For further information, visit KSA on the World Wide Web at http://www.ksa1.com.

We will be pleased to assist your product development efforts. For more information: Contact Us