Advanced Product Development and Information Technology

FOR IMMEDIATE RELEASE

KSA's QLM is a Quantum Leap Methodology for Rapid Product Development for High Tech Companies

Newton, Mass., November 18, 1998 - Kalman Saffran Associates (KSA), a leading developer of state-of-the-art products for data communications, telecommunications and interactive/CATV industries, today announced the availability of their new QLM™, an innovative process for companies looking to reduce product time-to-market in a highly competitive marketplace. Using QLM, KSA guarantees that companies will reduce their product development cycles by at least one-third.

Based on a scientific methodology derived from practices implemented for such industry leading companies as Hewlett-Packard, Cisco Systems and Nortel, KSA's QLM combines a comprehensive set of processes, techniques, tools and templates together with a knowledge base to produce optimal results for companies in a broad set of industries.

"KSA will decrease a company's time-to-market by one-third, possibly more," said Kalman Saffran, President of Kalman Saffran Associates, Inc. "Our highly experienced engineers will recommend solutions based on years of developing products for the telecommunications and data communications industries, and then put those recommendations to use by applying our finely-tuned methodology."

Statistics show that the first company to market a product gains a 50% share, the second a 25% share, the third a 12.5% share, and the rest divide the remaining 12.5%. The product time-to-market interval begins from the time a product is conceived until it is ready for use or sale, and the components of this lifecycle typically take the average company 12-18 months. Rapid entry into the marketplace is critical in today's high technology communications market, and KSA uses its world class methodology to dramatically reduce this product development time. QLM can be applied to any industry's product development. A Fortune 100 company would be able to see an impact in about one month; a Fortune 500 company, three or four months.

KSA has consistently brought high-quality products to market rapidly, predictably, and at minimum cost for its Fortune 500 clients. Companies implementing QLM will benefit from KSA's exclusive and established system of assessment, implementation, verification, customization, and quantification to decrease their product development time-to-market. Not only will QLM cut overall product development time by one-third, giving companies the chance to retain the larger market shares that they are striving for, but it will also immediately trim their development costs.

Pricing and Availability: The QLM offering is available starting at $25,000. For more information: Contact Us

About Kalman Saffran Associates - Established in 1978, Kalman Saffran Associates (KSA) is a leading OEM product development firm that rapidly creates innovative products for premier companies in the data communications, telecommunications and interactive/CATV industries. To ensure success, KSA applies a proven, advanced engineering methodology to all projects. KSA has a staff of more than 100, including engineers specializing in today's "building block" technologies such as SONET/SDH, ATM, xDSL, fiber optics, MPEG and PCI. KSA has designed a CompactPCI hot swap solution and is licensing that solution to communications companies looking to bring hot swap capable products to market quickly. Additionally, KSA offers MPEG-2, and SONET/SDH technology licenses. KSA's clients include industry leaders such as AT&T, Lucent, Nortel, Cisco Systems, 3COM, Scientific-Atlanta, PictureTel, Hewlett Packard, Alcatel, Compaq and Motorola, among many others. For further information, visit KSA at http://www.ksa1.com.

We will be pleased to assist your product development efforts. For more information: Contact Us